MAC is back with a new Viva Glam collaboration, this time with superstar Miley Cyrus. The global pop sensation’s trademark makeup was sure to influence the collection so it’s no surprise that the star products are a hot pink lipstick and a matching lipglass with sparkling pearl shimmer.
The shades are universally flattering, which is the best part, since every cent of the selling price goes toward helping women, men and children living with and affected by AIDS. Considering Miley’s popularity and her strong relationship with her fans, it’s safe to assume that the campaign will be a hit.
As Miley herself shares about the MAC VIVA GLAM collection – “I wanted to create this hot pink shade, a shade that is very disco, cyber and almost alien-inspired. After the lipstick shade was decided, we developed the lipglass by almost chopping up a bunch of discoballs and mixing with the shade of my VIVA GLAM lipstick.”
“I think your hair, clothes and makeup is all a working art piece and you can do whatever you want. That’s why I was so particular and annoying about this shade of pink. It had to be the one that was the most ME.
Lipstick makes women and guys feel cool and fabulous and glamorous. They connect to the colour and to you and what you stand for, and it’s all going to a really amazing cause” added Miley.
Before we move on to the full interview with Miley, first let’s review the collection. She’s definitely more convincing than I am and will surely get your attention on why it’s important to support this cause, so before you rush straight away to MAC to test the shade for yourself, here’s what to expect:
MAC VIVA GLAM Miley Cyrus Lipstick Review
Viva Glam Miley Cyrus Lipstick is a vivid, fuchsia pink with a satin sheen. It’s a full color coverage, very opaque lipstick, so much so that it leaves a pinky-red stain on your lips even after 6h of wearing.
Despite that strong pigmentation, this is not your usual, drying lipstick. In fact, it’s comfortable to wear, even hydrating.
The consistency is creamy, emollient and glides on effortlessly, but still stays in place, courtesy of MAC’s amazing formulation.
Pink is definitely Miley’s color and one that represents her. It’s fun and playful, young and spirited and I for one wouldn’t have expected anything else.
Sure, it’s not the most unique thing MAC has ever come out with – and many bloggers seem to have a problem with that – but I strongly believe that going with a color that a lot of people will love is definitely a push in the right direction towards a successful campaign.
MAC VIVA GLAM Miley Cyrus Lipglass Review
As Miley mentioned, the lipglass color is a combo between a bunch of crushed disco balls and the shade of her VIVA GLAM lipstick. This lip gloss is a sheer pink with sparkling pearl, sparkle and shimmer.
The consistency is slightly tacky, as are all MAC lipglasses, the applicator wand and formula apply smoothly and compliment the lipstick beautifully. I have to say, the lipstick color is amazing, but with the lip gloss on top, it’s purely divine.
It gives an instant plump effect to the lips and flatters any shade on pink, red or burgundy, should you not fall in love with Miley’s Viva Glam lipstick.
I think MAC and Miley created a great and universally flattering collection that a lot of people are going to love. The pink combo is perfect for spring/summer and I’m sure that with Miley as a spokesperson, it’ll sell like crazy.
Miley Cyrus Interview on VIVA GLAM HIV Campaign
It’s amazing of Miley to bring awareness to this cause among young audiences and to create such a huge buzz in social media. Drawing attention to HIV/AIDS prevention and diagnosis, helping out to bring treatment options is something all celebrities should do. Miley deserves nothing but respect and admiration for her strong voice on the matter.
Even today, despite advances in our scientific understanding of HIV, most people living with HIV or at risk for HIV do not have access to prevention, care, and treatment, and there is still no cure. However, effective treatment can control the virus so that people with HIV can enjoy healthy lives and reduce the risk of transmitting the virus to others.
Below you have a short interview with Miley Cyrus on her collaboration with MAC Viva Glam, her opinion on beauty, sexuality and how she hopes to bring attention to the victims of HIV:
How does it feel to be the new VIVA GLAM girl?
“I’m really excited, I think it’s really important for my fans to be able to see me doing something I love. And when you’re in a position that I am, it’s important to give back and find things that you are passionate about, so I’m so happy that M·A·C asked me.
How do you think your young fans will react to the VIVA GLAM campaign?
“I have the opportunity to teach my young fans about what VIVA GLAM represents, and to educate them about HIV/AIDS prevention and being safe. So many people are scared to talk to their kids about what’s important and if I can be the one that speaks up and educates young people, then I will.”
How do you define your relationship with your fans?
“Any time I do an awards show, I thank my fans first because they’re the most important – without your fans, you’re really nothing! I couldn’t do something like this and be any help to anyone without my fans. It takes them going out and getting the VIVA GLAM lipstick and telling other people why I’m doing it. I don’t think people understand how personal our relationship is. I can drive past them and know who’s who, from Instagram and Twitter and all that.”
Why is it important to you to talk about sex and sexuality?
“At my shows, I say we love it when dudes kiss dudes and girls kiss girls. At a show, I talked about how no one was doing it and then these younger guys started making out on our ‘kiss camera’. After they did it, all these other gay couples started making out. So I gave this little speech about how it took this young, brave couple to do that in front of this arena of thousands of people – I said, see how important it is that if one person is just themselves, then everyone around them feels freer to be themselves. I think a lot of kids listen to that and learn how to accept kids that aren’t just like them.”
Growing up, did you always have a really strong sense of who you are?
“The only thing harder than being a celebrity is being a student! I used to have the hardest time feeling good about myself physically. A lot of it started when I chopped my hair off and it was the first time I didn’t listen to anybody. Because for once, I said I didn’t care and I really didn’t care! And from that moment on, I decided that if I want my fans to be themselves, then I have to fully be myself all the time.”
Why is it important to raise money for the fight against HIV/AIDS?
“Part of this is education. And helping people that need support. But it’s also about how to prevent this. And I think my fans are so young that it’s important they think about this kind of stuff, and maybe if it comes from me it’s less embarrassing than talking to friends or parents.”
What are you most excited for with this VIVA GLAM?
“My fans are going to freak out! What’s fun about lipstick is that if you have the right colour, you don’t really need anything else. That’s what I do, I don’t put much makeup on but I put on some crazy lipstick because it makes you feel good but it also doesn’t cover up who you are.
Why do you think it’s important to try and push a slightly different idea of beauty than the standardized one we see today?
“I just think I can’t look like everybody else. When something gets popular, that’s when I distance myself from it – I hate blending in and feeling regular. That’s what I always tell my fans too, half of them come to my shows in hot dog costumes and stuff – I’m telling them not to care or be the typical ‘sexy’.”
How can your fans get involved and support this?
“My fans are the best so I know they’re going to rush to M·A·C straight away and get those colours, especially since it’s so important that they get involved and help out. I think it’s important that they know 100% of the proceeds go to the M·A·C AIDS Fund and the fight against HIV/AIDS, and that they’re not just buying a lipstick from me. I’m super honored to be able to help M·A·C in this tremendous way. I know my fans are going to be excited. And they love a good challenge, so I know they will try to make this the best VIVA GLAM ever.”
What do you think about MAC VIVA GLAM collaboration with Miley Cyrus? Did you see it coming?